InterLinkConference | Designing a Gifting Structure – Adding Value to Your Corporate Gifts
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Designing a Gifting Structure – Adding Value to Your Corporate Gifts

Designing a Gifting Structure – Adding Value to Your Corporate Gifts

There are lots of traditions which are observed in the corporate community but one of the most common means is the delivering of corporate gifts. Competition is so much in companies that both new and old businesses tend to get customers through various means.

Even though there are various kinds of promotional gift items, there are some rules to be followed as relating to increasing the scope of your corporate gifts and customization of your company logo and tags. Therefore you have to be careful when adding value to your corporate gift.

These are the rules to follow. You should endeavor to go through and adapt them by applying them in your chosen businesses.

  1. Avoid counterfeit gifts – For corporate gifts, always ensure that you buy durable materials of good quality. Doing this will give the recipients self-worth and you will portray your company in a good image.
  1. Write the Gift Tags yourself – Instead of using the printed card bearing the messages and signatures. To give your recipients self-regard, attach a note hand-written to the gifts. It has been known to be a charming and creative means. There is usually a thoughtful charm of the old world associated with a hand-written note.
  1. Be creative with the packaging – Numerous business directors have abandoned this area of corporate gifts. Be creative, and make your gifts look fascinating that you would want to steal a glance at it.
  2. Deliver the gifts personally – Meeting your customers would allow you to know them and you will get an invaluable feedback about your products. With this, delivering the gifts personally and not handing them to the messengers or using the courier medium would make your clients feel like they are worthy and they tend to become loyal customers.


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