04 Jun Take your conference experiences to the next level by offering the kind of Segway UK sports fans seek out
Make no mistake about it, the conference industry is heating up. In fact, “heating up” is probably not the phrase for it. The better phrase would probably be “reaching competitive melting point”. In other words, there are so many competitors in big niches in the exhibition space that it is really reaching a saturation point. Few and few people are going to events because there are so many events.
For example, if the maximum population of people would somehow be interested in the kind of conference you have to offer is 1 million, but there are several hundred conferences, chances are, there are going to be a few people showing up. There would be very few bodies in the conferences. Soon enough, a lot will go out of business. Funny how business works, right?
If you think about it, the free market works in the same way as evolution. In the beginning, speaking in evolutionary terms, when there’s a lot of food, there’s a lot of organisms. When food rises up at the start of the competition, there’s less and less of organisms. But the ones that stick around are the most successful ones. They are either faster; they know how to process things more efficiently.
Whatever the case may be, at some level or another, they have some sort of competitive advantage. The same applies to businesses. If you don’t want your business to go the way of the dinosaur, you need to know how to compete right. You need to stand out. You need to increase your perceived value.
At the end of the day, it is not really the exact core value that people get from your conference that counts. What matters more is whether they talk about your event. What matters more is whether they would find it memorable enough to not only talk about it amongst their circle of friends, or professional associates, but to post about online or on their professional blog. That’s how to play the game. Any little difference can mean a lot.
One of the most creative ways I’ve seen this happen was when the event organizer offered some free Segway UK units to conference attendees. I believe people are scooting around and are having a good time. So what do you think happened? That’s right, people were still talking about the Segway for months, if not years, after the event, the event that made that particular event planning company’ s brand.
So do yourself a big favor: take things to the next level by offering the kind of Segway UK sports fans would want to seek out. These are high-level Segways; they are preferred by sports fans of a very discriminating sort.